Geolocation, which is used to help providers determine how users who share in formation with each other are geographically located (state level).ĭetects how often the social sharing service, Add This, encounters the same user. This data can also be used to create leads for marketing purposes. Tracks the individual sessions on the web site, allowing the web site to compile statistical data from Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's on line behaviour across web sites. This is used for retargeting of multiple users rooting from the same IP-addresses.
Time spent on the web site and page requests for the visit. The cookie registers data such as IP-addresses, Used in context with Account-Based-Marketing (ABM). Used by the social sharing platform AddThis Updates the counter of a web site's social sharing features.Įnsures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.
The intention is to display ads that are relevant andĮngaging for the individual user and thereby more valuable for publishers and third party advertisers. Marketing cookies are used to track visitors across websites.
